This is the history of Alaska's last legacy airline, Alaska Airlines. Aviation-history writer Robert Serling has documented Alaska Airlines unconventional past and titled it Character & Characters in
This is the history of Alaska's last legacy airline, Alaska Airlines. Aviation-history writer Robert Serling has documented Alaska Airlines unconventional past and titled it Character & Characters in recognition of those who flew the planes and marked the airline s transformation from a single-aircraft bush operator in 1932 to a major U.S. carrier. From Alaska Airlines fabled beginnings serving the far reaches of America s Last Frontier to its present-day network stretching from Barrow to Zihuatanejo and Boston to Honolulu... from creative promotions to its historic flights that linked the United States and the Russian Far East... from distinctive in-flight services to the first online ticket sales, Character & Characters chronicles the unusual stories and colorful people behind this uncommonly independent airline. Serling s seasoned perspective is based on his authorship of a long list of airline histories, an industry fascination that began not long after the Wright brothers first flight, and his love of a good story. His experience has resulted in a spirited telling of Alaska Airlines history of survival and success over unforgiving geographies in a remarkably competitive business. Character & Characters has a rhythm to it, based not so much on chronology as on Serling's innate sense of how a good story should be told. And like the airline that is the subject of his work, his book is a great aviation saga.
View Biographical note
Robert Serling, the winner of numerous writing awards, is recognized as the deal of aviation history. He has written extensively about the aviation industry, including histories of North Central Airlines (now a part of Northwest Airlines), TWA, Continental, Eastern, Western, and American Airlines. Serling lives in Tucson, Arizona.