Key Selling Points
A funny, instructive story about making decisions: Alexander's dad is an umpire and makes decisions quickly. His mom is a judge and makes decisions deliberately. But Alexander has trouble making any choice at all.
A story kids will identify with: When Alexander can't decide on a Halloween costume, he winds up as a pumpkin; when he can't decide what to wear, he misses the bus; when he can't decide what game to play, he misses recess; when he can't decide what school lunch to eat, he winds up with tuna casserole.
Alexander's breakthrough comes with ice cream, and kids can identify with that too!: Tired of choosing, he orders a sundae for this birthday with every kind of ice cream, syrup, and topping, only to realize that chocolate swirl is all he wants.
After that, Alexander "considered what he knew, then picked. Not as deliberate as his mother, not as quick as his father, but somewhere in between. And when his decisions were mistakes, the next time he made a different choice."
In a surprise ending, his parents take him back to the ice cream store: "His mom licked her cone. Then she smiled and told Alexander she was having a baby. 'Are you excited for a baby brother or sister?' his dad asked. Alexander decided right away. 'Brother,' he said firmly. But Alexander found out that sometimes you get what you get, and that can be OK too."
With few or no competing picture books about decision—making skills, this book will find wide classroom use.

Marketing Plans
Trade and consumer review attention
Education marketing/outreach

Kell Andrews (Wynnewood, PA; kellandrews.com) is a writer, editor, and content manager for higher education and philanthropy. Her picture books include The Book Dragon (Sterling, 2018) and Mira Forecasts the Future (Sterling, 2016), which was a Children's Book of the Month/Children's Book Club selection, Barnes & Noble Best Picture Book, B&N National Storytime selection, a short—list finalist for the Green Earth Book Award, a finalist for the SCBWI Crystal Kite Award, and a finalist for the OpenIDEO Early Childhood Book Challenge. Her poetry and fiction have been published in Spider and Ladybug. Her two kids inspire the characters in her books. She supports her books on Twitter, Facebook, Instagram, and Goodreads.

Hector Borlasca (Buenos Aires, Argentina) studied law before finding his true passion in the arts. He began his career as a graphic designer but eventually developed a unique illustration style. His work has appeared in advertising campaigns, magazines, newspapers, picture books, and textbooks in Argentina, Brazil, Uruguay, and Mexico. Until now he has been less well—known in the US, where his books include Yiddish Saves the Day (Behrman House, 2019), Big Kid Shoes (Scholastic, 2011), The Magic Words (Red Chair Press, 2012), and Trick or Treat (Golden Books, 2006).